Strategic marketing is not only about having a cool website, awesome logo or a big marketing budget. Although they all help; marketing drives results by using the right tools to reach the right customers with the right message at the right time.
At Silver Maple Communications, we believe that all marketing evolves from a thoughtfully planned and executed strategy. By combining the right marketing tools with a carefully planned marketing strategy, a company can level the playing field and generate better results with a smaller marketing budget than its competitors.
We work with companies at all stages of their growth including start-ups, small business owners, early stage entrepreneurs and mid-size companies.
The resources that you dedicate to marketing are some of the most important investments that will be made in your company.
Business Plans
If you’re starting or expanding a business, you probably have your hands full running your company. Entrepreneurs that want to take their businesses to the next level are continuously preparing their companies to enter the next stage of growth. You may know your business better than anybody else, but writing a business plan takes time because it’s not something you do regularly.
Financiers, foundations and banks all have their own set of unique requirements that must be met in order to get the necessary financing. A well-researched and well-executed business plan not only helps you secure funding, but also serves as your roadmap to the future.
After providing us with some basic information about your business idea, we will:
- conduct market and competitor research;
- establish brand positioning;
- create a winning marketing strategy;
- prepare a complete financial analysis; and
- prove you with a business plan that shows how you’ll get results.
We have worked with companies in software, technology, resources, retail, health and wellness, business services and many more. Our hands-on experience in the field will add depth and credibility to your business plan. We will be able to translate your business idea into a comprehensive and well thought out business plan.
Marketing Plans
Your marketing plan is a vital and crucial component of your overall business plan. Without an effective marketing plan, you’ll waste valuable physical and financial resources trying to reach customers with the wrong tools.
In a multi-channel digital universe, marketing planning is becoming more difficult. Creating a winning marketing strategy based on a complex and moving target (your customer) that meets management’s business objectives isn’t as easy as it used to be. With shorter product life cycles and intense domestic and international competition, a company’s margin of error is smaller than ever before.
That’s where we can help. Combining solid market and competitor research, market trend analysis, target market identification and segmentation, and building the right marketing mix; enables you to execute your marketing plan with confidence.
We realize that small and medium-sized businesses have limited resources. Where some firms may recommend expensive strategies, we’ll work within your budget. Effective marketing plans that get results are our promise to our customers.
Public Relations
As a small business, you know how important it is to achieve visibility. You might not have a physical storefront, and you probably don’t have a huge advertising budget. So how can you generate buzz for your brand and your company?
Innovative companies realize the power of public relations in maximizing their brand’s and company’s exposure. We understand your business so that we can craft the right message for your public including customers, media, etc…
Online and offline publications need quotes, expert opinions and people to interview. We’ll help uncover those media opportunities for you. And once we find a good media opportunity, we’ll write a press release and follow up so that your pitch stands out.
We can take care of your public relations needs including editorial placement in magazines and newspapers through press releases and media outreach, brand image, press kit development and opinion writing in articles and interviews. We’ll get your message out.
Social Media
The digital age of marketing has amplified the need for brands to engage with their target audiences as much as they do offline. There has never been a more important time for a SMB (small and medium-sized business) to have a strong social media presence than now.
The effectiveness of interruption marketing tactics has waned as technology has given people the ability to select which messages they will be listening to. These days a company’s success depends more on being able to build trust and credibility with its customers through social media channels rather than through slick ad campaigns.
In fact, recent research from UK voice of customer consultants Reevo indicate that 70% of consumers place brand recommendations from friends in higher regard than they do professionally written content. Whether you’re a B2B or B2C company, word of mouth marketing is one of the most effective marketing tools for most businesses. Your customers are talking about you on social media networks; shouldn’t you at least participate in those conversations?
Silver Maple Communications works with your team to develop your social media content strategy tailored to your objectives. From identifying and prioritizing your social media goals and identifying appropriate networks, to creating original, keyword-optimized content and managing and cultivating your communities we guarantee to take your social media presence to the next level.
Content Marketing
We know that Google’s search algorithm rewards websites that provide high-quality content on their pages by giving them a higher PageRank than competitors for keyword search queries.
In a crowded market, your brand needs more than “content.” It must entice visitors to take the next step. If you want your website to get more traffic, create a company blog. Companies that blog have 55% more online traffic, have 94% more inbound links and have their pages indexed 434% more often than websites that don’t have a blog. Blogging drives content marketing not only by adding high ranking keywords to a company’s website but through social network sharing.
As a business owner/manager; you must balance these Search Engine Optimization activities with your web content containing useful information that attracts and engages as many visitors to your website as possible.
Let a professional agency inject some creativity into your content. We help you create your unique voice in order to engage and inform your customers. Great writing connects the reader emotionally to your brand. It brings a company’s products and services to life. Great brands tell a story and persuade potential customers to buy your product or service.