“Simply put, Bruce is amazing. His easy and highly personable approach and humor is so refreshing when working together. SMC was one of the entities involved in the early draft of my venture’s business plan and I valued his keen research, insight, and most importantly source of advisory.”
John Fisher, CEO, Idea Runway
“We hired Bruce to spice up our website and we found his work to be fresh and exciting. He understood our vision and target market immediately. He is professional, knowledgeable, and personable. We would definitely hire him again and recommend him to others.”
“I hired Silver Maple Communications to provide me with public relations and marketing services and they delivered far more than I ever expected. Bruce’s creativity was matched only by his professionalism, expertise and attention to detail. TradeMerit’s brand image has been greatly improved due to his ability to develop engaging marketing and public relations collateral that speaks to our target audience’s needs. For these reasons I recommend Silver Maple Communications to SMB’s that want to differentiate and accentuate their products and services.”
“I really liked the direction of the marketing plan that SMC prepared. It focused on providing innovative strategies to bring my product to market by developing a comprehensive plan that addressed my immediate goals and long-term objectives. SMC assured me that I was on the right track for my unique method of creating demand for my product and developed alternative promotion methods and provided me with a mailing list of my target market.”
“I wish that I would’ve started working with Silver Maple Communications years ago; they really increased the amount of business that I get from my website. By building my brand through article submissions, creating and maintaining my Facebook and Twitter profiles and getting me on the 1st page of Google, Bruce has given me a new way to reach out to my clients. He’s established a professional presence for my chimney cleaning services and I would recommend that any contractor who would like to get more results out of their website give him a call – today!”
Let me start off by saying that yes, sales are more important than branding. Without a doubt, sales are the lifeblood of any company. If you don’t have any sales, your company won’t be in business for long. So why is everyone always talking about the importance of branding?
While everyone realizes that it’s important to allocate resources to creating a brand identity by designing a logo, creating a website, social media marketing etc…, you won’t be any further ahead if you haven’t laid a solid foundation or a brand image. Hopefully a company determines its brand image or how it wants to be perceived by consumers before it launches. The biggest challenge a company faces is aligning the brand identity to match its brand image as closely as possible. When a misalignment occurs, sales fall and we all know the resulting consequences.
What is the brand image that you have for Apple? Some people will say that Apple makes the coolest high tech products on the market. Others will say that they never have any problems with Apple’s products. Different people might have different perceptions but they all have something in common, they are all based on innovation, imagination, design quality, reliability, accessibility etc… For the last 15 years Apple has been able to align its brand identity with its brand image with awesome results. Forbes has valued the brand at $154.1 billion, almost double the value of its nearest competitor Google at $82.5 billion.
Apple has been able to tap into something that few marketers do correctly – emotion. Consumers buy on emotion and justify with logic later when they get home and have to explain to their husband or wife that they needed a new tablet. And your business should be no different. Determine what your brand image will be and then create the right branding tools that convey the right message consistently.