Category: Sales

The impact of brand image on sales

Let me start off by saying that yes, sales are more important than branding. Without a doubt, sales are the lifeblood of any company. If you don’t have any sales, your company won’t be in business for long. So why is everyone always talking about the importance of branding? While everyone realizes that it’s important …

Are You the Salesperson that’s Part of the Problem or Part of the Solution?

I was reading an interesting blog on the reasons for sales failure the other day. According to research from Qvidian, only 63% of sales professionals make their quota. There aren’t many industries where a slightly more than 50% success rate is considered satisfactory. As you might imagine; everything from bad recruitment strategies to poor on-boarding …