Category: Marketing

The impact of brand image on sales

Let me start off by saying that yes, sales are more important than branding. Without a doubt, sales are the lifeblood of any company. If you don’t have any sales, your company won’t be in business for long. So why is everyone always talking about the importance of branding? While everyone realizes that it’s important …

Is Social Media a Waste of Time? The ROI on Social Media

Social media is everywhere. People communicate via Snapchat, share photos via Instagram, share videos through YouTube, give short updates via Twitter, tell people where they’re going on vacation on Facebook….maybe they shouldn’t be doing that. According to Brandwatch more than half of the people in the world use social media; 3.17 billion social media users …

Are You the Salesperson that’s Part of the Problem or Part of the Solution?

I was reading an interesting blog on the reasons for sales failure the other day. According to research from Qvidian, only 63% of sales professionals make their quota. There aren’t many industries where a slightly more than 50% success rate is considered satisfactory. As you might imagine; everything from bad recruitment strategies to poor on-boarding …

Does Direct Marketing Still Get Results?

Many companies only use direct marketing to reach their potential customers. Direct marketing or direct response marketing covers all forms of marketing that communicate directly with the customer, including text messaging, email, interactive consumer websites, online display ads, database marketing, flyers, catalog distribution, promotional letters and even newspaper/magazine advertisements, and outdoor advertising if they are oriented towards getting responses.

Why Should You Hire a Marketing Consultant?

Its human nature so I won’t take it personally. As a businessperson with limited financial resources there are many arguments that you can justify your decision not to hire a marketing professional. One of the ones that anyone in sales or marketing will hear repeatedly is that “we don’t have the budget or that the …

Canada, an E-commerce Contradiction?

I buy books, CD’s and DVD’s (yes I believe in musicians, publishers and authors getting paid for their creative works), clothing and just about everything else online. And I am not the only Canadian who shops online.

Does Traditional Advertising Still Work?

It’s almost that time of the year again, partridges are singing in pear trees (like that ever happened), the egg nog is chilling in the fridge and jolly St. Nick is making his annual rounds. It’s also the time of the year that sales and marketing managers have to evaluate their marketing tools; looking at which tools …