Marketing & Communications Blog

Does Direct Marketing Still Get Results?

Many companies only use direct marketing to reach their potential customers. Direct marketing or direct response marketing covers all forms of marketing  that communicate directly with the customer, including text messaging, email, interactive consumer websites, online display ads, database marketing,

By |2016-10-24T09:45:05-04:00August 14th, 2015|

Why Should You Hire a Marketing Consultant?

Its human nature so I won’t take it personally. As a businessperson with limited financial resources there are many arguments that you can justify your decision not to hire a marketing professional.

One of the ones that anyone in sales or

By |2016-10-24T09:45:06-04:00July 19th, 2015|

Canada, an E-commerce Contradiction?

I buy books, CD’s and DVD’s (yes I believe in musicians, publishers and authors getting paid for their creative works), clothing and just about everything else online. And I am not the only Canadian who shops online.

By |2016-03-16T10:55:17-04:00May 1st, 2015|
Go to Top